top of page
Musician
Gradient Background

Hilary Castine

Creative Director
Brand, Video & Content

I turn complex ideas into human stories, then build the brands, campaigns and video that carry them.
IMG_7147.JPG
Striped Light Patterns
IMG_9219 copy 2.JPG

Where Story Meets Strategy

Brand, video and campaigns that people actually respond to.

I'm a storyteller at heart and a creative director by trade. I lead in-house teams that build brands, make content and run campaigns people actually respond to.

​

I'm also hands-on. I write, produce and edit myself when a project needs it, so I know what good looks like at every step.

​

At CSG, I led a brand evolution that took a heavy, corporate look somewhere lighter and more modern. I also built an in-house video capability that cut agency spend, and moved our content approach from classic SEO to SEO plus GEO.

© 2026 Hilary Castine

bottom of page